The INSPIRATION behind our brand name:
Our main principle is encouraging playing before learning, because learning is a result of playing itself. If you understand that then you will most certainly have understood the inspiration behind our name. Srndpty is actually a short term for the word serendipity, without the vowels.
serendipity [ser-uh n-dip-i-tee]:
- making fortunate or accidental discoveries in a happy or beneficial way while searching for other things.
Introduced by Horace Walpole (1754), and coined from a Persian folk tale. Related to oral traditions and folktales where the main character makes fortunate discoveries and returns as the hero, winning the princess and half the kingdom, as in the Norwegian folktales collected by the writers Asbjørnsen & Moe and the heroic character Espen Ashlad. There happens to be 2 Espens in our company who are on a mission to make discoveries around the globe.
Want to learn more about the history behind our name?